ACCELERATED ANALYTICS' CEO, CHAD SYMENS, FEATURED IN WOMEN'S WEAR DAILY ARTICLE: "POS DATA - RETAIL'S BIGGEST, 'UNTAPPED' OPPORTUNITY"

The influence of “big data” and the shift toward the “Internet of Things” is redefining how companies, brands and consumers interact with one another.

The retail experience is no longer a simple exchange of money for a product or service. Today, consumers embark on a “shopping journey” that involves everything from online research and social media product reviews to picking up online orders in-store and receiving push notifications on smartphones while shopping.

And all of it is driven by data. Here, Chad Symens, founder of Accelerated Analytics, discusses point-of-sale data and its role in a consumer’s shopping journey as well as other trends involving technology and its use by retailers.

To read the full article, click here for WWD.COM