2015 ONLINE RETAIL SALES GREW IN SURPRISING CATEGORY

For the first time in a decade, online sales spending on apparel and accessories surpassed computer hardware sales in 2015. For the year, clothing generated $51.5 billion in online sales, over the $51.1 billion spent on personal computers and tablets, which held the highest sales until now. In Q4 2015, apparel and accessories sold $17.2 billion.

Retailers’ efforts to make it easier to shop online and return with less risk is a big factor. Shoppers are getting more comfortable with the fact that if a pair of pants does not fit right or a blouse is a different color than they expected, it can be returned with little hassle and little to no cost. Online shopping of apparel and accessories also grew due to the fact that, unlike a laptop or tablet purchase, these products do not require a lot of research by the consumer before they buy, and are easy to buy with an image on a small mobile screen.  E-retail sales of the apparel and accessories industry is expected to continue to grow, with total online sales estimated to grow up to $434 billion by 2017. 

Source: Internet Retailer

Warm Weather Expected to Boost Consumer Spending and Apparel Sales

Despite an expected snow storm in the mid-Atlantic States and New England, consumer spending and apparel sales should both rise as the weather improves, according to analytics firm Planalytics. In its weekly report, Planalytics said that warmer weather is resulting in “many consumers thinking and purchasing spring. The warming conditions during the Easter run-up period will help drive demand for seasonal apparel as well as live goods.” Looking ahead, the analytics firm said, “western locations can expect strong gains for both spring apparel and consumables.”

Last week, the warmer weather already had an impact on retail sales – but not in all regions. Chief economist of the Retail Economist LLC,  Michael Niemira said spring-like “weather continued to drive interest in spring clothing in the east over the past week, but cool and wet weather in the west curtained demand.” Easter sales are getting a slight boost due to the holiday falling early in the season this year.

Looking ahead, Planalytics said that businesses throughout North America can expect above normal temperatures in most markets over Easter weekend. “Sandals, short sleeve shirts, cold beverages and sun care will be in demand as temperatures rise above normal,” researchers said

Source: planalytics.com