Tuesday
Dec152015
Santa is Shopping with his desktop this year
Tuesday, December 15, 2015 at 10:35AM
Consumers are shopping 6% more with their desktops this year versus last year, with desktop spending at $35.36 billion in the first 36 days of the shopping season (Nov 1- Dec 6). This figure sets a new record.
Cyber Monday week saw $9.7 billion in desktop spending, up 7%. Spending reached $1 billion + per day for 5 days straight during Cyber Week.
Holiday spending appears to be on pace to reach forecasts of 9% annual growth in desktop spending and 14% growth overall for the holiday shopping season.
Source: Chain Store Age