Retail Sales Fall in April Despite Increased Shopper Traffic

An early Easter did not cause a drop in store visits in April. Shopper traffic increased 12% compared to April 2014. However, storefront conversion increased less than1% year-over-year, as more targeted shopping trips were seen in a more promotional environment.

Several retail verticals saw a decline in sales versus same time last year: 1.15 decline in general merchandise, apparel and furniture; 2.1% decline in clothing and apparel; and 1.6% decline in general merchandise.

Duration of shoppers in stores increased 18% from last year, but consumer caution around spending tax refunds are attributed to the decreased sales results.

Source: Chain Store Age