J.C. Penney Reports Strong Q4 Sales and Reveals “Penney Days” Promotion

Last Thursday, J.C. Penney announced impressive increases in same-store sales and earnings, as well as a new marketing campaign called Penney Days.

For the fourth quarter ending on January 30th, the retailer announced that same store sales grew 4.1% . “We are very pleased with our performance for the fourth quarter and full year. Our focus on private brands, omni-channel and revenue per customer is clearly resonating as we continue to win market share in a competitive environment," said Marvin R. Ellison, CEO. "We are also pleased that we delivered strong fourth quarter results while effectively managing our inventory, which finished the year up 2.6 %. I would like to thank our over 100,000 associates who embrace our strategy and come to work each day focused on driving sales and providing excellent customer service.”

They also announced a new promotional event called Penney Days. At different times throughout the year they will make limited number of some of their highest rated private brand items available for one cent. The new campaign will give J.C. Penney the opportunity to showcase the company’s assortment of private brands and it will give customers the opportunity to try them for just a penny.  J.C. Penney will promote Penney Days through television spots, weekly sales circulars and digital marketing. They will also launch a social media campaign reminding users of the power of a penny and will promote the hashtag "#SoWorthIt" with all elements of the campaign.

JCPenney Grows Sephora Inside JCPenney Partnership

Starting May 1, J.C.Penney Co. Inc. is expanding its in-store partnership with Sephora, introducing Sephora to 25 additional J.C. Penney stores. Since the exclusive partnership began in 2006, more than 500 J.C. Penney stores feature a full-service Sephora offering.

In addition to these openings, J.C. Penney will expand its square footage of Sephora inside 6 of  its existing locations to an average of 3000 sq. ft. J.C. Penney hopes the expansion to new and smaller markets, as well as its growth of current space, will expand J.C. Penney’s reach as a destination for beauty.

"Sephora is one of the most powerful and exciting beauty concepts in the world, and we want to leverage that reputation to drive the growth of Sephora inside J.C. Penney,” said Ivy Spargo, senior VP and general merchandise manager for Sephora inside J.C. Penney. "With the addition of these locations, we are providing clients with a unique and compelling in-store beauty experience, while generating a wealth of cross shopping appeal."

Source: Chain Store Age