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Thursday
Dec052013

Home Depot wins Black Friday

DateThursday, December 5, 2013 at 8:40AM

Home Depot wins Black Friday battle with Lowe’s after it landed more market share of Black Friday weekend traffic, 5.6% vs. 4.2%, while spending roughly the same amount on TV advertising in the weeks leading up to the period. Lowe's spent $4M for each percentage point of market share (of the top 50 retailers) while Home Depot only doled out $2.9M.

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