Saturday
May042013
Kohl's Digital Signage
Saturday, May 4, 2013 at 1:15PM
I was shoping at Kohl's this morning and was somewhat surprised to see they are using digital price signs on all thier fixtures and racks. I haven't been into a Kohl's for at least a year so I'm not sure if these are new or have been around a while. Although the geek in me loves to see in store technology like this the business guy in me wonders what the ROI is on digital signs in a dept store. I would be very interested in any commentary anyone would like to offer in regards to the installation price and payback on digital price signs vs. traditional paper tickets. I can see the application in a grocery store where prices change frequently but in a department store I'm just not sure.
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