Friday
Feb212014
California Market Guide
Friday, February 21, 2014 at 8:08AM The Accelerated Analytics team is pleased to announce the California market guide is complete and ready for download. This valuable guide provides DIY / Hardline vendors with detailed insights into the California market.
The California market, with a population of 32,253,956 and total housing units of 13,680,081, represents a significant portion of both Home Depot and Lowe’s business in the United States. In fact, Home Depot drives about 10% of total revenue from California, and Lowe’s drives about 6% of its total revenue from California.
The California market report provides vendors with detailed research on California which can be used for understanding sales trends and for future planning.
Key topics covered in this report include:
- Unemployment
- Construction activity
- Drought conditions
- Heating degree days
- Cooling degree days
- 2014 to 2017 economic forecast
- Demographics by store including: population, median age, percentage of high school graduate or higher, total housing units, median household income, foreign born population, individuals below the poverty line, consumer spending per household.
- Store grade (A, B, C, D) assigned to each Home Depot and Lowe’s store based on 2013 dollars sold for all Accelerated Analytics vendors.
- Tutorial on how to conduct store analysis and assign store grades for your products.
- Comparison of store grades in zip codes with both a Home Depot and Lowe’s store.
- Password for an interactive map of Home Depot and Lowe’s stores in California colored by store grade.
- Excel data file with data for each store which can be used for additional analysis.
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