Bad Weather Affects Fred's January Sales

February 6, 2014

The weather posed a significant challenge for Fred's in January.  According to CEO Bruce A Efird, Mother Nature not only disrupted consumer shopping patterns, but also resulted in more than 120 store closings during the final week of the month.

"Prior to the last week of January, sales were running in the mid-range of our forecast, with reconfiguration departments leading the way," Efird explained.

Fred's total sales for January were $134.8 million compared with $173 million for the five-week year-earlier period.

Adjusting to make January sales results comparable with those of the prior year, the company eliminated the first week of the month.  On this adjusted basis, total sales in January decreased 1.1%.  Comparable-store sales for the month decreased 1.8% versus flat comparable store sales in the year-earlier period.

"In the final week of the month, comparable store sales dropped into the negative double digits, culminating in a weather effect on comparable store sales for all of January that is estimated at more than 300 basis points," added Efird.

Efird noted that lower-than-anticipated sales in the last week of January will reduce earnings for the final quarter by approximately $0.03 per share.  Fred's now expects to report fourth quarter earnings per diluted share in the range of $0.13 to $0.16 cents versus earnings of $0.15 per diluted share for the comparable 13-week period last year.

"With January closing out the fourth quarter, we had success in several areas, most notable in our reconfiguration departments that include pharmacy, pet, auto and hardware, which will carry forward in 2014.  We are also in the process of revamping our fourth quarter marketing, promotion and pricing strategies to respond to changing consumer buying habits, along with the increasing popularity of internet shopping.  We are confident that our strategies to build a strong presence in specialty pharmacy and clinical services, together with accelerating pharmacy acquisitions and new pricing, promotion and marketing programs, will lead to continued success in 2014."

During January, Fred's opened one new store and two Xpress pharmacies.  For the year, Fred's added a net total of 25 locations, consisting of 11 new stores and 14 new Xpress pharmacies, which was offset by the closing of 25 store locations and eight Xpress pharmacies.  The company also opened 26 new pharmacies in 2013 and closed 17, for a net addition of nine pharmacies during the year.

Fred's operates 704 discount general merchandise stores, including 21 Fred's stores, in the southeastern United States.

Source: Retailing Today