Fred's July Comps Turn Positive

August 7, 2014

Fred's returned to positive comparable-store sales in July, reflecting stronger trends in general merchandise sales and improved customer traffic.

But Fred's is also exercising some caution and has cut its second quarter outlook.  The company now expects to report a loss for the quarter in the range of $0.15 to $0.20 per share, citing the transitional costs associated with implementing its convenience center model, together with the vendor-related cost pressures on pharmacy.

Fred's total sales for the month increased 4% to $148 million from $142 million in July 2013.  Comparable store sales for the month increased 0.7% on top of a 2.5% increase in the same period last year.

General merchandise departments that reported better performance in July, according to the company, included health aids, housewares, flooring, stationery, toys, auto and hardware, and several consumable departments.

"With our new ad program and marketing strategy now in place, we expect these positive trends to continue in the back half of the year.  Complementing improving conditions with general merchandise, we also saw ongoing sales and script growth in the pharmacy department during July, with our best monthly comparable script growth of the year.  In July, we also rolled out a clearance and inventory right-sizing program in all of our stores to address unproductive inventory and exit or reduce product categories that do not align with our convenience center model - a key to improving our GMROI going forward," Efird said.

Fred's pharmacy department margins for July continued to be pressured by very significant vendor cost increases on both brand and generic drugs.  This cost pressure in the pharmacy for the quarter accounted for a drop of approximately 225 basis points in pharmacy prime vendor distribution agreement.  With this key strategic relationship, the company said that it has a new alliance that supports its rapid growth and addresses the issues experienced over the past year, while restoring Fred's pharmacy department margin and significantly improving the profitability of its specialty pharmacy business.

"The drivers of performance for the balance of the year will be the pharmacy department's new vendor agreement, store shipments returning to forecast, and the continuation of our new marketing programs.  We plan to outline these strategic changes and our expectations for future performance on August 28, when we announce second quarter results and provide updated guidance for the remainder of 2014," Efird added.

Fred's currently operates 704 discount general merchandise stores.

Source: Retailing Today