2014 Holiday Online Sales Break Records

Holiday online sales in 2014 exceeded an already optimistic forecast. Total desktop online sales for November through December grew 15% to $53.3 billion, $2 billion of that total coming from Cyber Monday, making 2014 the 5^th consecutive year this day had the highest amount of spending.

The day after Cyber Monday came in second with $1.7 billion. Over the entire season, 15 days exceeded $1 billion in online desktop spending. In 2013 only 10 days exceeded $1 billion during the same period.

"Despite a shortened holiday calendar between Thanksgiving and Christmas and erroneous reports of flagging holiday sales, the American consumer proved resilient and flexed their spending muscle online this year, “ quoted comScore chairman emeritus Gian Fulgoni. “In the end, we saw growth rates in the mid-double digits as the online channel continued to gain meaningful share from brick-and-mortar."

Source: Retailing Today