Bon Ton Announces Omnichannel Initiative After Successful Fourth Quarter

Sales at Bon Ton grew 3% in the fourth quarter, attributing its success to top-producing sales in cold weather and active apparel and home.

The company continued its growth trend with double-digit sales growth in e-commerce, prompting them to announce expanded omnichannel strategies and opening an e-commerce fulfillment center.

“As we look ahead, we are excited for continued progress on our initiatives. We are looking forward to the opening of our new e-commerce fulfillment center, which we expect will facilitate significant expansion of our shipping capacity with improved operational efficiency and support the fastest growing area of our business,” stated Kathryn Bufano, President and CEO of Bon-Ton. “Investments such as this will continue paving the way for sustainable long-term profitable growth.”

Source: Retailing Today