Canadian Tire Opens Second Digital Innovation Lab

Canadian Tire is three years into a total digital transformation that includes investments in agile technology solutions to advance its digital strategy, improve store operations and digitally power customer and employee interactions. It is opening a new facility, “Digital Garage” in Waterloo, Ontario. This innovation lab will give the company’s top digital innovators an opportunity to develop new in-store and online technologies at a faster pace.

In addition, Canadian Tire will open a new “showcase Store” in Edmonton, Alberta, offering an expanded assortment and dynamic digital experiences.

"Becoming a world leader in digitizing the retail experience is a top priority for the company," said Michael Medline, president and CEO, Canadian Tire. "To be a world-class retailer, we are building a strong foundation and implementing the right resources that will successfully take us from the old world to the new. In the Digital Garage, we will create and test cutting-edge software, products and apps in our own environment to take innovation at CTC to the next level."

Source: Chain Store Age