Kohl's Expands "Shop Online, Pick Up in Store" Concept to all of it's Stores

Based on overwhelmingly positive shopper response to its store pickup for online orders service, Kohl’s is rolling out the service to all of its 1,164 stores in the US. The service allows shoppers to pick up in store within hours of placing an order online.

Kohl’s piloted the service at more than 100 stores in 2014. While the service is currently available for consumers shopping from their desktops and laptops via Kohls.com, it will be rolled out to tablets and mobile phones later this year.

When customers shop online, they have the option to see if the specific item is available at their local store. Two email messages, one to confirm the purchase and the second to indicate the item is available for pick up, are sent. Customers can park in a designated spot and find their items waiting at the customer service desk or fine jewelry counter.

“At Kohl’s, we are committed to putting our customers first, and we know our customers and their families expect an easy shopping experience, regardless of how they choose to shop,” said Krista Berry, Kohl’s executive VP, chief digital officer. “With the rollout of Buy Online, Pick Up In Store to all Kohl’s stores, not only are we are providing our customers greater access to the amazing products they know and love from Kohl’s, shoppers are able to get their items even faster than ever before in the way that’s most convenient for them.”

Source: Retailing Today