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Monday
Jul272015

CVS Will Expand its Beauty Category

DateMonday, July 27, 2015 at 2:02PM

CVS has announced it will be expanding its beauty offerings with three new exclusive collections. CVS will introduce 13 products from Jouviance, a Canadian biotechnology skin care brand, which range from $22 to $69. It will also unveil blemish control and eye treatment products from European-inspired brand Wilma Schumann. Wilma Schumann products range from $18 to $64. Its third new brand will be Promise Organic, featuring skin care, body care and multi-use oil for skin and hair products.

Health and beauty sales grew 25% faster over the past 3 years than the pharmacy’s general merchandise and consumables. CVS plans to bring in 1,200 new products over the next few years, and see its exclusive brands portfolio double by the end of this year.

CVS is shifting its focus to the beauty aisle, planning to update displays to educate customers on skin care products and provide easy navigation through the department. CVS will also offer services from in-store beauty consultants. CVS has partnered with a psychologist to study the role of beauty on overall health.

Source: Retailing Today

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